Trump says preserving the Friezes would have cost him hundreds of thousands in weeks of delays on the Trump Tower-a ridiculous assertion from the man who, in the blink of an eye (and, yes, amazingly) built an iceskating rink that the city government had bungled for more than five years. Then there's his apology for destroying the Bonwit building's prized friezes, which he had promised to the Metropolitan useum of Art. has pointed out tat his version of what he did to tenants who blocked his plans for a glass tower on Central Park South is mild compared to the ugly reality. These antics are further marred by Trump's concealments. We see Trump "hyping my plans to the press but in reality getting nowhere," or showcasing an ugly "as-of-right" model of a building in order to say, "This is all I could build the way things stand." By such manipulations, Trump has frequently won big tax breaks from New York's politicians. It's a craft for the media age-using the press ot panic politicians and rivals. By casual feints, he gets people to sign letters of intent they will regret. He can employ strongarm pressure or back off laughing. His gift is lining up the many sides of a deal by "jiggling provisional commitments." He avoids risk, seldom tells the whole truth, and likes to put no money down. No dice NBC stayed in condo-less Rockefeller Plaza. The whole foreclosure charade was a way of impressing NBC. But consider: that farmwoman was Tom Brokaw's story NBC put Trump in touch with her and while Trump was raising the $100,000, he was urging NBC to relocate its headquarters to his Television City site in New York. Trump leads a collection for $100,000, then presents the check. In one episode, he rescues an "adorable little lady" in Georgia from farm foreclosure after her husband commits suicide. The serrated contous of the Trump Tower on Fifth Avenue, Trump informs us, is not some avant-garde architectural conceit, but a means of maximizing windowed walls so he can charge even more for apartments.Įven when Trump's giving it away he's tryping to make it. chapters end with eight-digit sums of what he netted. Or, "skyscrappers are machines for making money." Ditto, casinos. The stories that follow don't exactly bolster Trump's case. I like making deals," he writes at the start.
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"Other people paint beautifully on canvas or write wonderful poetry. He protests that he doesn't do it for the moolah, but for creative fulfillment. It irritates him that architecture critics are accorded cultural esteem while casino operators and real estate developers have litte. Money's status is plainly sinking, and Trump is scrambling for a lifeboat. He wants a national image, but not the one he's got in New York as a ruthless arriviste.Īmong other things, trump wants to be considered an artist. And now Trump is selling to a larger market. Trump is showing off what he's worth and thereby advertising the saddest effect of pure capitalism on personality: the person as product. This is a book you can tell by its cover. Like his other monuments, it bears his name and is decorated in marble and gilt-marble-printed endpapers, a gold-faced jacket that takes longer than the book to manufacture.
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The book stands as a monument to Trump's enormous shrewdness and self-regard. While reading the 41-year-old's autobiography, I kept hearing Trump issue that wheedling proposal between the smooth, co-written lines on the page. APA style: Trump: The Art of the Deal.Trump: The Art of the Deal." Retrieved from
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